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Privacy Policy


Back is a service provided by kreisform kommunikation GmbH.


This privacy policy describes how we collect, use, and protect your personal data in accordance with the revised Swiss Data Protection Act (DPA). The privacy policy also complies with international data protection laws, such as the General Data Protection Regulation (GDPR) of the European Union (EU). The EU recognizes that Swiss data protection law offers adequate protection for personal data.


Our goal is for you to use our platform as anonymously as possible. We only request your personal data when it is necessary for the use of our services. We handle your data confidentially and use it purposefully. We adhere to the statutory regulations and the principles defined below.


1. Processing of Access and Personal Data 

We process and store personal data to provide our services securely, reliably, and user-friendly, and to improve them. This includes the following information:


1. Date and time of access

2. Internet Protocol (IP) address

3. Name of the accessed pages and files

4. Access status (HTTP status code)

5. Last accessed website (referer)

6. Web browser, including language and version

7. Operating system, including user interface and version


The processing of your personal data is based on our legitimate interest in the aforementioned purposes of data collection. We do not use your data to draw conclusions about your person. The recipients of the data are only the responsible entity and, if applicable, data processors. Anonymous information of this kind may be statistically evaluated by us to optimize our internet presence and the underlying technology.


2. Log Data and Cookies 

For every access to our website, we collect the above-mentioned data and store it in log files. We use cookies on our website. These are small text files that are transferred from a website server to your hard drive. Cookies cannot be used to run programs or transmit viruses and trojans to a computer. Based on the information contained in cookies, we can facilitate your navigation and enable the correct display of our websites. Under no circumstances will the data we collect be passed on to third parties or linked to personal data without your consent.


Of course, you can also view our website without cookies. Internet browsers are generally set to accept cookies. In general, you can disable the use of cookies at any time via the settings of your browser. Please use the help functions of your internet browser to learn how to change these settings. Please note that certain functions of our website may not work if you have disabled the use of cookies.


3. Purpose of Data Processing 

We process your personal data only for the purposes mentioned in this privacy policy. Your personal data will not be transferred to third parties for purposes other than those mentioned. We only share your personal data with third parties if:


- You have given your explicit consent,

- The processing is necessary for the execution of a contract with you,

- The processing is necessary for compliance with a legal obligation,

- The processing is necessary to protect legitimate interests and there is no reason to assume that you have an overriding interest in the non-disclosure of your data.


In processing data, we comply with the principles of legality, proportionality, purpose limitation, transparency – especially fulfilling information obligations – and data security.


4. Your Rights 

Individuals whose personal data we process have the rights defined in Swiss data protection law. These include:


- Information about your data stored with us and its processing,

- Correction of incorrect personal data,

- Deletion of your data stored with us,

- Restriction of data processing, provided we are not yet allowed to delete your data due to legal obligations,

- Objection to the processing of your data with us and data portability, provided you have consented to data processing or have entered into a contract with us.


If you have given us consent, you can revoke it at any time with effect for the future.


5. Deletion or Blocking of Data 

We adhere to the principles of data avoidance and data minimization. Therefore, we store your personal data only as long as necessary to achieve the purposes mentioned or as required by the various statutory retention periods. After the respective purpose ceases to apply or the expiration of these periods, the corresponding data is routinely blocked or deleted in accordance with legal regulations.


6. Data Security 

To ensure data protection and data security, we take appropriate and suitable organizational and technical measures. Our entire web presence is protected by SSL (Secure Socket Layer). This means that personal data is transmitted in encrypted form.


We secure our website and other systems against loss, destruction, access, modification, or distribution of your data by unauthorized persons.


Despite appropriate and suitable organizational and technical measures, the processing of personal data on the internet can always have security gaps. Therefore, we cannot guarantee absolute data security.


Like any use of the internet, access to our services is subject to general, unsolicited, and independent surveillance by security authorities in Switzerland, the European Union, the USA, and other countries. We have no control over the processing of personal data by intelligence services, police authorities, and similar institutions.


7. Services from Third Parties 

To design our services efficiently, user-friendly, securely, and reliably, we also use providers from abroad, including the USA. These providers, which include web hosting companies, need your IP address so that you can receive the desired content. These external services also use technologies such as cookies, log files, and tracking pixels to collect additional data as part of our services. This information can be used together with data from other sources for advertising purposes and to create statistics.


7.1. Newsletter (Mailchimp) 

By subscribing to the newsletter, you provide your email address and can optionally enter your name. Additionally, your IP address and the date of registration will be stored for evidence purposes in case of misuse.


We use Mailchimp as our newsletter software. By subscribing, you agree that your data will be transferred to Mailchimp. Please note the privacy policy and general terms and conditions of Mailchimp.


Mailchimp is prohibited from selling your data or using it for purposes other than sending newsletters. You can revoke your consent to the storage of data, the email address, and its use for sending newsletters at any time, for example via the "unsubscribe" link in the newsletter. Additionally, Mailchimp offers various analysis options on how the sent newsletters are opened and used, e.g., how many users an email was sent to, whether emails were rejected, and whether users unsubscribed after receiving an email. Mailchimp also uses the Google Analytics analysis tool from Google Inc. and may include it in the newsletters.


7.2. Contact Form 

When you send a message via the contact form on our website, we store your name, email address, phone number, address, subject, and the content of your message. Additionally, your IP address and the date of registration will be stored for evidence purposes in case of misuse.


We do not share your data with third parties or use it for purposes other than processing and responding to your request. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions.


7.3. Google Analytics 

This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics also uses cookies, text files stored on your computer to help analyze how you use the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.


If IP anonymization is activated on this website, your IP address will be truncated by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage to the website operator.


The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at this link.


You can prevent the collection by Google Analytics by clicking on this link. An opt-out cookie will be set, which will prevent the future collection of your data when you visit this website.


Further information on terms of use and data protection by Google can be found here.


8. External Links 

Our websites may contain links to other providers' websites to which this privacy policy does not apply. Insofar as the use of other providers' websites involves the collection, processing, or use of personal data, please note the privacy information of the respective providers.


9. Changes to Our Privacy Policy 

We reserve the right to adapt this privacy policy to ensure it always complies with current legal requirements or to implement changes in our services in the privacy policy, e.g., when introducing new services. For your renewed visit, the new privacy policy will apply.


10. Contact Address and Responsibility 

Requests and concerns regarding this privacy policy can be addressed by mail or letter to our data protection officer:


Michael Heger

kreisform kommunikation GmbH

Bollwerk 35

3011 Bern



Last Updated: May 30, 2024

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